Principles of the Poster
Symmetry as visual poetry
Every composition balances ornament and open space, guiding the eye in measured, unhurried steps.
Color that breathes with age
Dusty pastels and muted golds were chosen to soften with time, never to fight against it.
Typography as cultural bridge
Song-dynasty serifs meet Art Deco geometry — two traditions sharing one elegant frame.
The figure as focal promise
The glamorous woman at center was never decoration — she was the brand's aspiration made visible.