Cry the matter plainly
One centred line turns a hand-pressed notice into a voice heard across Bankside.
The
headline
headline
A notice worth hearing
The page must carry the voice
Let the letters do the labour
Small capitals set the order; a single red strike marks the moment without shouting.
The
voice
voice
Build around the reader's eye
Oak rules, double acts, and measured white space make the next word inevitable.
The
measure
measure
Leave an impression, not a gloss
Rag paper, bitten ink, and sharp corners keep the page human at arm's length.
The
impression
impression