Chapter 03 · Menu Performance Quarterly Review · Q4 2024
STAND CO. INTERNAL DECK 03 / 18
The takeaway

Concretes outsell every burger after sundown — dessert is the second dinner.

Concrete units, evening shift
38.4K
+47% vs. Q3

After 6pm, concrete orders cross every burger SKU including the ShackStack — the post-dinner crowd treats the kiosk like an ice-cream counter, not a grill.

Units sold, 6 pm – close · top 6 SKUs

Spotlight Context