Section 03
Color as Signal
Harvest recall study
Slide 14 / 18
Takeaway
Fresh paint makes memory measurable.
Recall rate by painted harvest cue
Bar chart showing recall rising from thirty one percent for woven ground to eighty six percent for fresh full paint.
Recall after first viewing
Percent of participants naming the cue seven days later
75
50
25
0
31%
Woven
ground
54%
Ochre
red
61%
Yellow
bands
73%
Ring
eyes
86%
Fresh full
paint
+55 PTS
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Sepik Yam Mask Abelam
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Curio
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