03 — Loyalty Economics
07 / 12
Rouge members drive
62%
of revenue from just 11% of customers
Average annual spend by loyalty tier
$750
$500
$250
$0
$54
$148
$312
$714
Guest
Insider
VIB
Rouge
No tier
0 – 349 pts
350 – 999 pts
1,000+ pts
This is the
Sephora
design system, applied by
Curio Design
— a design-style library for AI agents. Full Sephora guide →
designbycurio.com/learn/sephora-black-luxe