IV · The slow fracture
Retention study / 08
Churn begins in the quiet week.
Inactive readers after their last meaningful session
Week five is the fracture point
60%
45%
30%
15%
0%
12%
18%
27%
38%
54%
the last return
Week 1
Week 2
Week 3
Week 4
Week 5
This is the
Selenite Crystal Cave
design system, applied by
Curio
— a design-style library for AI agents. Full Selenite Crystal Cave guide →
designbycurio.com/learn/selenite-crystal-cave