CH. 03 — ENGAGEMENT DECAY
The signal dies
fourteen
days before
cancellation
DAILY SESSIONS
ENGAGEMENT THRESHOLD
10
8
6
4
2
0
Wk 1
Wk 2
Wk 3
Wk 4
Wk 5
Wk 6
Wk 7
Wk 8
DECLINE ACCELERATES
8.2
5.1
0.8
↓ 83%
SESSIONS LOST
Churning account
Healthy avg.
This is the
Seismograph Trace
design system, applied by
Curio Design
— a design-style library for AI agents. Full Seismograph Trace guide →
designbycurio.com/learn/seismograph-drum-trace