CH 02 — LAUNCH How we ship a console
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9 · 9 · 99 // FOUR DISCIPLINES

One orange.
Four moves.

01

Pick one orange. Use it everywhere.

Discipline

The spiral is a single saturated stroke — never washed, never paired with a second brand color. One CTA, one wordmark, one orange.

FF6F00 Primary 500 · single use
02

White plastic does the listening.

Surface

Pure white console-grade surfaces with hairline cream borders. The page never competes with the spiral — it holds still while the orange speaks.

FFFFFF Page background only
03

Cyan is for the cable, not the chrome.

Accent

Reserve the online-era blue for links, network states, and modem callouts. It nods to the 56k cable; it never replaces the orange in a hero spot.

1F8FCC Links · status only
04

Shadows lit by the brand.

Elevation

Cards drop orange-tinted shadows — eighteen percent alpha, twelve pixel blur — so every elevated surface feels warmed by the spiral, not floating in neutral grey.

F0E5D0 Tint shadow · md ladder
SPIRALCAST
CH 02 LAUNCH
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