the wave never crashes — it drifts
How aesthetic communities lose 72% of their audience within 90 days of the first post
72%
of new followers drift away within 90 days
+23% vs. last quarter
38%
surface swimmers
4,743 sessions — browse once, never return
26%
deep current
3,245 sessions — engage 2-3 times then fade
22%
shoreline browsers
2,746 sessions — follow but don't participate
14%
still waters
1,747 sessions — consistent weekly engagement