Chapter 2 · Retention
04
Stille · Member Insights
Habit beats surprise — every time.
Top reasons members continue their subscription past year one
Daily ritual
41%
Product quality
23%
New discoveries
15%
Gifting moments
11%
Community
10%
This is the
Scandinavian Hygge
design system, applied by
Curio Design
— a design-style library for AI agents. Full Scandinavian Hygge guide →
designbycurio.com/learn/scandinavian-hygge-white-2015