Chapter 04 Quiet rooms, loud signals

Members do not leave at once; the room grows quiet first.

Eight-week fade risk

63%

+18 pts recovered

When stewards reached out after the second silent week, returns rose before renewal season.

Return rate by weeks silent

n=42,800 member weeks
90% 70% 50% 30% 81 69 54 37 24 18 0 weeks 1 week 2 weeks 3 weeks 4 weeks 5 weeks reach here
steady room
first silence
rescue window
late fade