Chapter 02 · Visual Identity System
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The Geometry of Winter
1
Symmetry as discipline
Six-fold snowflake geometry anchors every layout, from pictograms to stadium wayfinding.
2
Red as interruption
The rising-sun disc appears once per spread — never decorative, always structural.
3
Cold palette, warm clarity
Glacial blue and snow white ensure 4:1 contrast at every text size across print and screen.
4
Grid before ornament
The 1964 grid adapts to winter proportions — wider margins, slower rhythm, sharper edges.
This is the
Sapporo Winter 1972
design system, applied by
Curio Design
— a design-style library for AI agents. Full Sapporo Winter 1972 guide →
designbycurio.com/learn/sapporo-winter-1972