02 / Retention Load Study
Case Data / Concrete Cohorts
Retention is cast in 14 days.
90-day retained teams by setup load
Bar chart showing retained teams at day 90 rising from 28 percent for teams completing 0 to 1 setup actions to 82 percent for teams completing 8 or more setup actions.
90-DAY RETAINED TEAMS BY FIRST-14-DAY SETUP LOAD
18,420 TEAM WORKSPACES · PAID COHORTS · Q4 2024
75%
50%
25%
0
28%
41%
57%
68%
82%
0–1
2–3
4–5
6–7
8+
SETUP ACTIONS COMPLETED BY DAY 14
LOAD-BEARING
COHORT
+54
PTS RETAINED
from light setup
to complete setup