Chapter 03 · Retention Signal
Plate 09
الصمت قبل الرحيل
03 / 12
Quiet weeks foretell the canceled year.
The cohort does not break at renewal; reading days recede for half a year before the bill arrives.
هدوء
Reading days per subscriber before renewal
Median activity among accounts that later canceled annual plans
24d
18d
12d
6d
0
21.6
18.7
15.2
10.4
6.8
3.9
M-6
M-5
M-4
M-3
M-2
M-1
3.9d
median days read
in the final month
−82%
against the six-month
baseline rhythm
Months before annual renewal
n = 18,420 annual accounts
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Nishapur Epigraphic Ware
design system, applied by
Curio
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