Crystal Analytics Retention Cohort Study · Slide 04

Retention crystallizes at month nine

After eight months of predictable decline, subscriber behavior locks into a permanent lattice — a stable floor that holds against every industry benchmark we measure.

Cohort Retention Rate — 12-Month Trailing 100% 80% 60% 40% 61.4% crystallized 49% 1 2 3 4 5 6 7 8 9 10 11 12 Months since signup Stratum cohort Industry average
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