Weekly active learners by first-badge cohort
Indexed to week 0 = 100 · 14-week observation window · n = 84,920 learners
Earned badge in week 1
Earned badge later
Never earned
Across the FY24 cohort, the first earned badge — not the first sign-in — is the moment retention curves separate. Onboarding is the trail, not the trailhead.