02 · The New Standard 05 / 12
Why Everyone Trades Now
Zero-commission changed the economics
When we removed trading fees, the entire industry followed within 18 months.
Mobile-first means market-first
73% of users place their first trade on a phone, not a desktop terminal.
Fractional shares unlocked real access
A $50 deposit buys genuine exposure to stocks trading above $2,000 per share.
Real-time data, no paywall
Every user gets live quotes, charts, and earnings data the moment markets open.