Chapter 04 · The Slow Goodbye
Reader Retention · 1958–1962 Mail Routes
The Finding
Readers don't cancel.
They just stop walking to the box.
240K
180K
120K
60K
0
New signups · flat
68K
−71% over 48 months
236K
1958
1959
1960
1961
1962
Now
Source: Internal route ledgers & renewal cards, Q4 1962
Crosscountry
14 / 22
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Robert Frank — The Americans
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