03 — Audience Retention Carnival Report 2024 Sambaê Analytics
The Takeaway

Fans don't leave the parade —
they dance back every season.

91.4% Season-over-season fan return rate
+23.6 pts vs. 2023
Where they re-engage
Live parade stream48%
Costume drops31%
Samba-school feed21%
This is the Rio Carnival Neon Feathers design system, applied by Curio Design — a design-style library for AI agents. Full Rio Carnival Neon Feathers guide → designbycurio.com/learn/rio-carnival-neon-feathers