Axis / Research
— Retention architecture
03 / 08
03
Readers don’t leave — they drift away.
Weekly issue completion improves with reader tenure
A six-bar chart rises from 14 percent in month one to 48 percent in month six.
SHARE OF READERS WHO COMPLETE A WEEKLY ISSUE
SIX-MONTH COHORT / %
50
40
30
20
10
0
14%
21%
29%
36%
42%
48%
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
HABIT FORMED
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Richard Meier White Architecture
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Curio
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