Ch. 03
THE CHURN AUTOPSY · Retention teardown
Deck · Q4 REVIEW · FY24 14 / 28
// The takeaway — read this line, then look at the number

Subscribers don't CHURN.
They quietly FADE OUT — one skipped issue at a time.

Q4
Nitroglyph
Field Data
2024
// Weekly opens · trailing 90 days
61%
−18 PTS YoY
Down from 79% in Q4 '23. Cancellations barely moved. The drop is silent — inbox fatigue, not the "unsubscribe" button.
Active subscribers still opening
Cohort · 42,180 paid readers · weekly avg
WEEK BY WEEK

Open rate · Q1 '24 → Q4 '24

Percent of paid subscribers opening at least one issue that week
90 75 60 45 HERE. Q4. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
THIS QUARTER · 61% ROLLING 3M · 63% PRIOR MONTHS
This is the Redline Space Race design system, applied by Curio — a design-style library for AI agents. Full Redline Space Race guide → designbycurio.com/learn/redline-2009-race