01 Hand-drawn or don't bother. Every keyframe inked by a human. Zero generative fill, zero autotrace — the wobble is the signature. Rule 01 ·7 illustrators on the floor
02 Loud beats tasteful, every time. If a color can be turned up two stops without breaking the frame, we turn it up two stops. Then we check the third. Rule 02 ·Fluorescent only, no muted lies
03 Ship at 240 frames a minute. A concept lands Monday, storyboards ink Wednesday, first cut renders Friday. If the pace slips, the piece dies. Rule 03 ·72-hour combustion window
04 Break the frame before it holds. Diagonals, blowouts, cropped chrome — the panel never stays a rectangle. Kinetic is the deliverable, not the effect. Rule 04 ·Composition ≠ containment