III. Retention Study
Page 07
Annual renewal cohort
Loyalty fades before it leaves.
Member attention index, six months before renewal
renewing members
receding cohort
100%
75%
50%
25%
31%
attention in the final month
before non-renewal
-6 mo
-5 mo
-4 mo
-3 mo
-2 mo
-1 mo
renewal
This is the
Quiet Luxury / Old Money
design system, applied by
Curio Design
— a design-style library for AI agents. Full Quiet Luxury / Old Money guide →
designbycurio.com/learn/quiet-luxury-old-money