Book II
/
Rituals of return
Aurelia
Listening House
Data plate
07
The encore effect / cohort index
Loyalty gathers in the encore.
A first encounter becomes a private ceremony when the return is worth making.
Returning audience response at five listening moments
RETURNING AUDIENCE
FIVE MOMENTS / ONE COHORT
100
75
50
25
0
RETURN RATE / PERCENT
46%
62%
THE ENCORE
87%
73%
81%
FIRST LISTEN
RETURN WEEK
ENCORE
DEEP CATALOG
TELL A FRIEND
SHARE OF LISTENERS RETURNING TO THE HOUSE
This is the
Queen — Bohemian Rhapsody (1975)
design system, applied by
Curio
— a design-style library for AI agents. Full Queen — Bohemian Rhapsody (1975) guide →
designbycurio.com/learn/queen-bohemian-rhapsody-1975