Chapter 02 · The Method
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BURN
THE
STYLE
GUIDE
Destroy
NOISE
1
Steal every typeface you find
Cut letters from newspapers, magazines, cereal boxes — nothing is sacred, everything is material.
2
Alignment is for cowards
If your grid is perfect, you're not trying hard enough. Crooked is honest.
3
If it looks professional, start over
Polish is a lie told by people who've never made anything real.
4
The machine is your bandmate
Every copy pass adds noise, adds character. Embrace the degradation.