Visual cue audit / retro poster study
The target seal makes recall stick.
Unaided recall rises from 34% to 78% once the crosshair mark anchors the frame.
Unaided recall by poster treatment
n = 860 / summer 1989 retrospective
Visual cue audit / retro poster study
Unaided recall rises from 34% to 78% once the crosshair mark anchors the frame.