LINEA / CASE 04
PRIVATE CLIENT RETENTION / Q4 2025
PRIVATE ARCHIVE / RETENTION STUDY
The archive keeps the client.
Archive access raised renewal from 41% to 68% in twelve weeks, with the lift concentrated in clients who returned for a second appointment.
PRIVATE CLIENT RENEWAL RATE
12 WEEKS
41%
BEFORE ARCHIVE ACCESS
41%
+27 pts
SHIFT AFTER CURATED ACCESS
68%
AFTER ARCHIVE ACCESS
68%
RETURNED FOR A SECOND APPOINTMENT
RENEWAL
+27
POINTS
ARCHIVE EFFECT