01 · Retention & Longevity
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Quality outlives the buyer.
Average first-ownership duration by vehicle class, 2015 – 2024
avg 7.8
yrs
0
5
10
15
4.2
Compact
6.8
Sports
8.1
Grand Tourer
▲ 87% ABOVE AVG
14.6
HERITAGE
7.3
Luxury
5.9
SUV
This is the
Porsche Pepita
design system, applied by
Curio Design
— a design-style library for AI agents. Full Porsche Pepita guide →
designbycurio.com/learn/porsche-pepita-houndstooth