Chapter 03 — Retention Mechanics
Insight 07 / 12
The Takeaway
Players don't quit —
they go dark.
Lapsed sessions reignited
68.4%
After the 90-day dark window
+21.6 pts QoQ
Active vs. Dormant Cohort
Sessions / week · indexed
100
75
50
25
W12 · 96.5
W1
W4
W7
W10
W12
Re-engaged players
Never-nudged cohort
Source: NETSTATE Player Telemetry, EU + UK servers, Q4 2024 — n = 1.84M accounts
▶
NETSTATE
07 / 12
This is the
Playstation Rave Green 1997
design system, applied by
Curio Design
— a design-style library for AI agents. Full Playstation Rave Green 1997 guide →
designbycurio.com/learn/playstation-stadium-rave-1997