Muddle / Field Notes
04
Insight deck · return behavior
The return loop
Ideas come back for one more color.
30-day return rate · first build palette
highlighted palette
Thirty-day return rate rises with the number of colors used
One color: 31 percent. Two colors: 45 percent. Three colors: 57 percent. Four colors: 68 percent. Five colors: 82 percent.
100%
75%
50%
25%
0%
31%
45%
57%
68%
82%
1 color
2 colors
3 colors
4 colors
5 colors
This is the
Play-Doh (1956)
design system, applied by
Curio
— a design-style library for AI agents. Full Play-Doh (1956) guide →
designbycurio.com/learn/play-doh-1956