Insight board / behavior signals
Saved inspiration studyPage 04

Takeaway

The first save is the strongest buying signal.

Project follow-through by first action Share of idea journeys that returned within 30 days and completed a planned purchase highest intent signal 80% 60% 40% 20% 0% 15% Search first 22% Browse feed 29% Open email 63% First save 51% Board made 46% Revisit week 4.2× search-first