02 / Retention studyPage 07
Weekly attention index

Takeaway

Silence precedes cancellation.

Median active minutes per subscriber before cancellation

n = 18,420 accounts
normalized weekly cohort
90 60 30 0 MINUTES 84m W-6 77m W-5 63m W-4 49m W-3 31m W-2 18m W-1
This is the Piero Manzoni Achrome design system, applied by Curio — a design-style library for AI agents. Full Piero Manzoni Achrome guide → designbycurio.com/learn/piero-manzoni-achrome-white