Analytic IV Reader attention study
Plate 09 / 18

Attention does not vanish —
it fractures by the fourth month.

cohort view
Returning reader signal by month A faceted line chart showing returning reader attention falling from eighty four percent at month one to thirty eight percent at month four, then twenty five percent at month six. six-month returning-reader signal The fade is already visible before cancellation. 38% still returning monthly at month four −46 pts Members who stop reading rarely cancel at once. They move through quieter, fractured visits first. 90% 70% 50% 30% join m1 m2 m4 m5 m6 m7 84% 76% 61% 38% 28% first durable fracture appears at month four 25%