Vesper / Retention study / Chapter 02
Slide 07
Listeners do not leave — the signal thins.
Median weekly plays per subscriber cohort
A line chart showing weekly plays fall from 7.4 in week one to 1.6 by week eight.
8.0
6.0
4.0
2.0
0.0
7.4 plays
third week: attention becomes ambient
1.6
W01
W02
W03
W04
W05
W06
W07
W08
Median weekly plays per retained subscriber