II · The held attention
FIELD NOTE 04 / 12
New member reading cohort · first six weeks
Attention thins before it disappears.
Weekly reading rate declines over six weeks
The reading rate falls from 54.8 percent in week one to 18.6 percent in week six.
Share of new members reading at least twice that week
60%
45%
30%
15%
0%
54.8%
47.6%
39.2%
32.8%
25.4%
18.6%
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
This is the
Persian Khatam Marquetry
design system, applied by
Curio
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