07 · Retention Metrics
Q4 2024 · Cohort Analysis
Sources don’t just inform — they retain.
[1]
90-day retention rates by answer source depth · Lens user cohort, n = 48,200
100%
75%
50%
25%
0%
23%
No sources
41%
One source
67%
Multi-source
89%
+287% vs. baseline
Cited + summarized
90-DAY RETENTION RATE
This is the
Perplexity AI
design system, applied by
Curio Design
— a design-style library for AI agents. Full Perplexity AI guide →
designbycurio.com/learn/perplexity-2024