Chapter 2 · The Original Formula 05 / 12

Why the formula endures

1

Same chalky pink, every single batch

The original 1901 color formula remains unchanged — we still match it by hand against the reference swatch.

2

One flavor, four generations of trust

Parents pass down two things: the family recipe and the pink bottle on the second shelf.

3

Manufactured a mile from where it began

Our Norwich facility sits within walking distance of the physician's office where it was first compounded.

4

The label you recognize from across the room

White box, pink wordmark, simple instructions. If we changed it, your grandmother would notice.