Puddle Club
Play patterns 03 / 06
Insight 03 return rate

Puddles make loyal families.

Puddle Club turns a little mess into a reason to return.

Family play / return rate

The first ritual sets the next seven days

spotlight ritual other rituals
A bar chart showing seven-day return rate after a first play session: story time 41 percent, garden play 48 percent, dress-up 56 percent, music hour 62 percent, and muddy puddles 71 percent. 7-DAY RETURN RATE 80% 60% 40% 20% 0% 41% 48% 56% 62% 71% highest return Story time Garden play Dress-up Music hour Muddy puddles
This is the Peppa Pig (2004) design system, applied by Curio — a design-style library for AI agents. Full Peppa Pig (2004) guide → designbycurio.com/learn/peppa-pig-2004