Chapter 03 · Retention Almanac
PanelPath research note
paid readers leave a little at a time
Subscribers do not churn; they wander off between chapters.
80%
60%
40%
20%
38%
silent month
renewal note sent
68%
personal note
54%
discount note
kindness wins early
Renewal-week subscriber retention by outreach style
context
spotlight
next best
This is the
Peanuts Comic Schulz (1950)
design system, applied by
Curio Design
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