Chapter III · Patronage Cohorts · Page 07
کاشی دفتر

Patronage does not vanish; it fades after the third visit.

Nine-month cohort reading from shrine giving records and return-visit counts.

Return Patron Cohort, First Nine Months
Share of donors making another gift after each recorded visit.
Retention curve
80% 65% 50% 35% 20% 74% 59% 38% 34% 37% First visit Second Third Sixth month Ninth The third visit decides the cohort.
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