Section 3 · Retention Cohort
03 / 12
Retention is won in the first week
2,400 cohorts over six weeks — after week one, the curve barely moves.
80%
60%
40%
20%
73%
52%
44%
39%
36%
34%
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
This is the
Origami Folded Paper
design system, applied by
Curio Design
— a design-style library for AI agents. Full Origami Folded Paper guide →
designbycurio.com/learn/origami-folded-paper