CH. 03 / DROP REPORT
Quarterly Sell-Through — FY24 Q4
“THE NUMBERS”
Internal Use
CONFIDENTIAL
“
Drops don’t sell— they’re
claimed
in the first nine minutes.
”
“INSIGHT”
SKU / OW-INS-0347
FILED / 11.14.2024
“HEADLINE NUMBER”
MEDIAN SELL-OUT TIME
8
MIN 42S
Across 14 drops
FY24 Q3 → FY24 Q4
−63% YoY
“SELL-THROUGH” · Minutes to 90% inventory cleared
FASTEST
OTHER LANES
0
15
30
45
60
MIN
8:42
14:20
22:08
34:55
41:30
52:14
FOOTWEAR
ACCESSORIES
OUTERWEAR
KNITWEAR
DENIM
TAILORING
SKU 001–014
SKU 020–041
SKU 050–072
SKU 080–101
SKU 110–128
SKU 140–158
“THE TEN” LANE
n = 158 SKUs · FY24 Q4 · 14 drops
“FOR WALKING”