Ch. 02 · The product principles 07 / 14
Why people switch

Banking that stays out of the way

1
No fees, no fine print
The account costs zero — no maintenance charge, no surprise line on the statement, ever.
2
A card you control in seconds
Freeze, unfreeze, raise a limit or block a charge — all from the app, no call center.
3
Support that talks like a person
Median first reply under four minutes, written by humans, not a script tree.
4
One color, one promise
Everything we ship answers to the same standard — simple enough to explain in a sentence.
Violeta
07 / 14
This is the Nubank Purple design system, applied by Curio Design — a design-style library for AI agents. Full Nubank Purple guide → designbycurio.com/learn/nubank-purple-2013