III · Retention
The Reader's Almanac
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Subscriber Cohorts · 2024
Subscribers don't churn —
they fade
6.0
4.0
2.0
0.0
5.8
1.9
Half of week-one reading is gone by month six
M0
M2
M4
M6
M8
M10
M12
Source: Internal cohort analysis · 41,800 paid readers · Q4 2024
Folio Press
14
This is the
Nordic Classicism (Asplund)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Nordic Classicism (Asplund) guide →
designbycurio.com/learn/nordic-classicism-asplund