CHAPTER 03MARKET SLEEVE LOG
PAGE 12
IDUMOTA WEEKEND TAKEAWAY

Print “Part 1 of 4” loud, and the whole shelf moves.

First-week cassette sell-through by sleeve promise N=186 stalls
0 25 50 75 38% 54% 66% 83% 71% 60% Plain title Star face Family curse Part 1 of 4 Blood oath Royal tears HOT
+45 points over plain-title sleeves