Chapter 04 / sleeve economics
Page 12

The loudest sleeve wins before the film starts.

200 Naira Truth A story of love, betrayal, and juju told in tomato red.
Copies moved per 100 stall glances 45 30 15 31 22 27 43 18 29 Two faces Soft title Gold burst Red title Quiet art Gun flash +95% LIFT
Red title sells first. Same plot, same actors, same stall. The sleeve with shouting tomato caps moved nearly twice the quiet cover.