01 · Content Strategy
03 / 12
Messy always
outperforms clean
Viewer recall rate by content format — indexed to interstitial baseline
100
75
50
25
0
Avg. 70%
94%
87%
79%
65%
52%
Splat Games
Prank Shows
Cartoons
Live Action
Interstitials
+81% vs. baseline
This is the
Nickelodeon Orange Splat (1984)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Nickelodeon Orange Splat (1984) guide →
designbycurio.com/learn/nickelodeon-orange-splat-1984