II
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The fading interval
Subscriber observatory · 07
An observation in six weeks
Churn starts before exit.
Reading sessions decline across six weeks after renewal
Average weekly reading sessions per 100 renewed subscribers decline from 58 in week one to 29 in week six.
Attention falls by half before the account does.
Average weekly reading sessions per 100 renewed subscribers
60
45
30
15
0
58
29
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
−50% attention
before cancellation
The final week is the warning, not the event.
This is the
Newton Opticks Spectrum
design system, applied by
Curio
— a design-style library for AI agents. Full Newton Opticks Spectrum guide →
designbycurio.com/learn/newton-opticks-spectrum-1704