Ch. 02 The Standard On Black
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What Earns
The Jersey

1

One Mark, Held For Over A Century

The fern has run out since 1905 — no redesign, no anniversary refresh. Continuity is the position.

2

Black That Stays Matte

A warmed jet ground reads as jersey fabric, never plastic. The only sheen we permit is the metallic fern itself.

3

Numerals You Can Read From The Stand

Condensed white figures sit high-contrast on black — built for distance first, decoration never.

4

Three Tones, No Negotiation

Black, metallic silver, crisp white. Adding a fourth colour is how the kit stops looking like the kit.

This is the All Blacks Silver Fern design system, applied by Curio Design — a design-style library for AI agents. Full All Blacks Silver Fern guide → designbycurio.com/learn/new-zealand-allblacks-silver-fern