Chapter III · The Quiet Departure
07
Subscribers don’t churn — they fade.
Active readership fell 47% over twelve months. Total subscriptions barely moved.
Subscriber Engagement Trend, January to December 2024
Dual-line chart showing total subscribers holding steady between 90K and 96K while active readers decline from 78K to 41K over the course of a year.
40K
50K
60K
70K
80K
90K
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2024
90K
41K
Active readers
Total subscribers